together
what we did
Rebuilt her offer suite so prospects could self-select into the right program
Designed a content engine (3 pillars, repeatable templates) that ran without her writing from scratch every week
Built a website structured to pre-sell her expertise before the first call
Set up a simple lead-to-call pipeline so no inquiry got lost in her inbox
Sarah had built Northstar Consulting on word of mouth — and it worked, until it didn't. Referrals were inconsistent, her message changed depending on who she talked to, and she was the only thing keeping the business running. She knew leadership coaching for first-time founders was her zone of genius. She just didn't have a system that said so clearly, or sold it without her in every conversation.
the story
01 — Audit & Clarity
Mapped her current funnel, messaging, and offers to find where leads were leaking and where her positioning was getting lost.
02 — Strategy
Built a growth roadmap: one clear promise, a restructured offer suite, and a content system designed to run without her starting from zero each week.
03 — Build
Designed and built the website, content templates, and lead pipeline — every piece working together instead of as separate projects.
04 — Launch & Optimize
Soft-launched, tracked what converted, adjusted messaging based on real responses — not guesses.
